Going back to the original idea of branding - Spotify kills it for your music videos. When your streaming numbers start to grow then you can expect the bandwagon effect to work for you!Ĭonclusion: Spotify wins in this category.Ĭategory 2: Apple Music Vs. If your numbers are low it just means that this benefit will not apply to you. Not a bad thing! It helps your Spotify Promotion! Your publicly displayed streaming number is an awesome tool to use when working with performance venues and scouting record deals! You have leverage to prove that you're worth a grain. However, for a random profile visitor, it makes a world’s difference! This won't apply to somebody that has heard your music already, and made a decision. Spotify presents this in such a way that listeners can see how socially accepted you are. This is a bias known as the bandwagon effect - we're a lot less logical when weighing how much we like a thing. When your monthly streams number is larger, we humans view you as having better quality music since you’ve already won the hearts (and ears) of many people. Sure, the numbers don't really matter for you in the long run(they fluctuate) but humans are social creatures. You can say it's a "vanity metric" and that it doesn't matter. Not to mention, this option isn’t even available for smaller artists - no joke! This may seem like only a small issue for you as a small-time artist but it's truly a game-changer.īranding is half of the battle when generating your fanbase, that's the main thing keeping major artists relevant even after a crappy release!įor starters, Spotify displays how many monthly listeners you have on your page.Īpple music’s bio page is just plain text. Spotify CRUSHES Apple Music in the social-proof branding game. Now without further ado, let's get into the blog.Ĭategory 1: Spotify Vs. This is why I urge all artists to take Apple Music promotion seriously. Watch the video above to see how to earn more with Apple Music!
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